BU Asia Marketing Director
Core
Lead the development and execution of regional marketing strategy for animal nutrition and aquafeed business units across Asia to increase market share, revenue, and brand profile.
Role type
Senior regional marketing director
Builds
Regional marketing strategy, annual plans, budgets, and go-to-market execution for animal nutrition and aquafeed products
Domain
Animal nutrition and aquafeed industry
Deliverable
product features
Required skills
Regional marketing strategy formulation, budget management, market and competitor analysis, segmentation and targeting, new product planning, campaign leadership, team leadership and development
Preferred skills
None stated
Technologies
None stated
Responsibilities
Formulate and deliver regional marketing strategy; Develop and implement annual marketing plans and budgets; Monitor and analyze markets, customers, and competitors; Lead regional segmentation and targeting approaches; Shape regional innovation and new product plans; Translate strategy into integrated go-to-market plans; Lead regional marketing campaigns; Build relationships with regional leadership and external stakeholders; Track performance and hold teams accountable; Provide direction and leadership to regional marketing teams