Manager, Social Media
Core
Lead organic social strategy and content creation for CD Baby to support self-releasing artists in growing their careers and navigating the music business.
Role type
Manager, Social Media (Strategy & Content)
Builds
Organic social presence, content calendar, community engagement, and growth campaigns across Instagram, TikTok, YouTube, LinkedIn, and Reddit.
Domain
Music industry / Creator economy / Digital media
Deliverable
product features
Required skills
Organic social strategy, short-form video production, community management, data analytics, content creation, editorial judgment, stakeholder coordination
Preferred skills
Music industry experience, knowledge of artist needs, proficiency in Google Sheets/Excel, hands-on creative execution
Technologies
Instagram, TikTok, YouTube, LinkedIn, Reddit, Google Sheets, Excel
Responsibilities
Lead organic social strategy and roadmap; create and publish platform-native content; manage daily community engagement; define KPIs and analyze performance; partner with marketing on business priorities.
Seniority
Manager, hands-on IC