Manager, Marketing
Core
Develop and execute full marketing plans and campaigns for single and album launches for artists on the IGA Miami roster, managing budgets and coordinating across label departments.
Role type
Manager, Artist Marketing
Builds
Artist brand strategies, marketing campaigns, and special events for recorded music releases.
Domain
Music industry, artist management, digital marketing
Deliverable
product features
Required skills
Campaign strategy, budget management, cross-functional coordination, event planning, data analysis, stakeholder management, bilingual communication
Preferred skills
Music industry experience, knowledge of label operations, creativity, relationship management
Technologies
Streaming platforms, social media tools, digital advertising platforms, CRM systems
Responsibilities
Develop customized marketing strategies for each artist, coordinate special events and tour dates, manage artist marketing budgets and forecasts, analyze campaign performance, provide direction to Marketing Coordinators, collaborate with A&R, publicity, and creative teams.
Seniority
Manager, hands-on leadership