Sr. Manager/Director, Global Marketing
Core
Drive international growth of Christian music artists by developing and executing cutting-edge global marketing campaigns with a focus on digital-first and short-form content strategies.
Role type
Senior Manager/Director, Global Marketing
Builds
Global marketing campaigns, digital content strategies, and fan engagement initiatives for artists across 70+ international markets.
Domain
Music industry, specifically Christian/faith-based music, digital marketing, and global entertainment.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global campaign development, short-form video platform expertise (TikTok, Instagram Reels, YouTube Shorts), international market localization, cross-functional collaboration, data-driven strategy, audience acquisition, e-commerce/D2C collaboration, physical market initiative support.
Preferred skills
Experience in record labels or digital entertainment agencies, deep understanding of the intersection between faith-based music and pop culture, ability to manage communication across diverse territories.
Technologies
TikTok, Instagram Reels, YouTube Shorts, digital marketing analytics tools.
Responsibilities
Build and execute innovative global marketing campaigns across 70+ international markets; Identify and create shareable cultural moments around artists leveraging short-form video platforms; Develop marketing approaches tailored to entertainment audiences globally; Partner with international affiliates to deliver localized content strategies; Manage day-to-day communications with international teams; Drive global fanbase growth with emphasis on superfan identification; Collaborate with e-commerce and D2C teams to launch exclusive product offerings; Support global physical music releases and work with international retail teams; Utilize global marketing analytics to refine strategies and maximize ROI; Represent the label at key global events and promo runs.
Seniority
Senior Manager/Director, hands-on leadership with strategic oversight.