Content Integration Manager
Core
Lead the development of distribution-ready copy across major campaigns, translating complex editorial themes into targeted email and web copy for a law firm.
Role type
Senior IC content integration manager with people leadership responsibilities
Builds
Distribution assets (email, web copy) and messaging matrices for client-facing campaigns
Domain
Legal services / B2B marketing
Deliverable
product features
Required skills
Multi-channel copywriting, copy editing and proofreading, persona customization, A/B copy testing, copy matrix governance, style consistency validation, direct coaching, people leadership
Preferred skills
Supervisory experience, legal industry experience, professional services experience
Technologies
Microsoft Office suite, iManage, Digital Asset Management
Responsibilities
Lead development of distribution-ready copy, own copy editing workflow, collaborate with design teams on asset layout, adapt messaging for specific personas, align campaign delivery timelines, execute A/B testing, maintain messaging matrix, validate style consistency, coach messaging specialists, supervise direct reports
Seniority
Senior, hands-on IC with people leadership