Category Marketing Specialist
Core
Supports development and tracking of strategic marketing goals by providing reporting, analysis, and project management support for cross-functional marketing initiatives.
Role type
Category Marketing Specialist
Builds
Strategic marketing playbooks, event briefs, and aggregate performance reports for assigned departments
Domain
Retail / Category Management
Deliverable
dashboards & analysis
Required skills
Competitive activity tracking, vendor campaign analysis, project management, promotional calendar management, centralized reference document maintenance, reporting
Preferred skills
Strategic execution, process improvement identification, cross-functional stakeholder collaboration
Technologies
SharePoint, PowerPoint, Excel
Responsibilities
Track and report on competitive activity and aggregate marketing performance; Collaborate to execute reporting on vendor campaign performance; Support development of department strategy playbooks and strategic event briefs; Manage internal promo generation, calendar, and barcode processes; Maintain centralized reference documents for promotional coverage; Report on marketing and competitive activity during status updates
Seniority
Individual Contributor, entry-level to mid-level