Senior Director, Data Science - Marketing
Core
Strategic leader defining and executing the data science vision for Core Marketing and Retail Media organizations to drive customer acquisition, engagement, personalization, and revenue.
Role type
Senior Director, Data Science (Marketing & Retail Media)
Builds
Predictive models, customer segmentation strategies, marketing measurement frameworks, attribution methodologies, experimentation programs, and media optimization solutions.
Domain
Retail eCommerce, Digital Marketing, Retail Media Networks
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Executive stakeholder management, team leadership & mentorship, marketing analytics, customer behavior modeling, personalization, customer lifetime value (CLV), segmentation, forecasting, predictive modeling, Retail Media Networks (RMNs), digital advertising, ad-tech, media measurement, attribution, incrementality testing, advertising optimization, machine learning, AI, experimentation methodologies (A/B testing, causal inference, MMM, MTA), cloud-based analytics ecosystems, Python, R, SQL, machine learning frameworks, business strategy translation, investment prioritization.
Preferred skills
Advanced analytics transformations, governance standards establishment, operating model design, change leadership, strategic partnership building.
Technologies
Snowflake, Databricks, Azure, Google Cloud Platform, AWS
Responsibilities
Collaborate with business leaders to align on objectives and serve as escalation point; Provide leadership, mentorship, and coaching to direct reports; Leverage business knowledge to seek new opportunities and advocate for team skills; Develop integrated data science vision and end-to-end strategy; Drive adoption of leading-edge data science techniques; Establish long-term roadmap and influence executive decision-making.
Seniority
Senior Director, hands-on IC with people management