Performance Analyst
Core
Create dashboards and reports to visualize information, generate insights, and support business transformation initiatives by analyzing customer and business performance.
Role type
Performance Analyst (Digital Transformation)
Builds
Dashboards & analysis
Domain
Banking / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Web Analytics, Google Analytics (GA4), Excel (Power Query, Power Pivot), SEO tracking, Paid Media tracking, UTM management, Funnel analysis, Customer journey analysis
Preferred skills
Power BI, Data visualization tools
Technologies
Google Analytics, Supermetrics, Data Lake, Google Ads, Meta Ads, LinkedIn Ads, Google Search Console, Excel, Power BI
Responsibilities
Develop business transformation initiatives and identify improvement opportunities; Support performance squads with problem-solving and analysis; Create dashboards for information visualization; Report on traffic sources, funnels, and conversions; Evaluate campaign performance and communication journeys; Collaborate with digital transformation teams.