Senior Manager, Digital Shelf Content & Operations
Core
Own end-to-end digital content experience for CPG brands across major retailers, ensuring product content is complete, accurate, and optimized for search visibility and sales.
Role type
Senior Manager, Digital Shelf Content & Operations
Builds
Digital shelf readiness and content syndication for priority SKUs across Amazon, Walmart, Target, Kroger, and Instacart.
Domain
Consumer Packaged Goods (CPG) / eCommerce
Required skills
eCommerce strategy, digital shelf operations, content syndication, KPI definition, cross-functional leadership, retailer relationship management, data analysis, SEO strategy, PIM/DAM/GDSN expertise, process automation.
Preferred skills
CPG/consumables experience, SEO/enhanced content expertise, ratings and reviews strategy, AI-enabled content tools evaluation.
Technologies
Salsify, Syndigo, PIM, DAM, GDSN, retailer portals, APIs
Responsibilities
Own digital shelf content strategy, operating model, and roadmap; Establish and report KPIs for content accuracy and activation; Analyze performance by SKU, brand, and retailer to identify gaps; Manage content process from kickoff through syndication and maintenance; Develop retailer-specific content strategies based on shopper behavior; Partner with Brand Marketing to manage ratings and reviews; Lead root-cause analysis for content defects; Integrate digital shelf requirements into go-to-market timelines.
Seniority
Senior Manager, strategic ownership & cross-functional leadership