Brand Analyst, Lance
Core
Deliver analytical insights and drive commercialization initiatives for the Lance brand portfolio to support business growth.
Role type
Brand Analyst (CPG)
Builds
Lance brand portfolio and commercialization projects
Domain
Consumer Packaged Goods (Food & Beverage)
Deliverable
product features
Required skills
Analytical skills, Project management, Budget management, Data synthesis, Cross-functional collaboration, Microsoft Excel, Microsoft PowerPoint
Preferred skills
CPG industry experience, Retail/consumer analytics platform experience, Marketing budget tracking experience
Responsibilities
Lead execution of commercialization projects through the Stage Gate process; Coordinate with Sales to develop sales specifications and marketing materials; Manage the Lance marketing budget; Maintain and manage the Lance product portfolio and SKU database; Analyze category performance and competitive activity to recommend growth actions; Support major marketing initiatives with business information synthesis.