Brand Analyst, Lance
Core
Deliver analytical insights, drive commercialization initiatives, and manage marketing budgets for the Lance brand portfolio.
Role type
Brand Analyst (CPG)
Builds
Lance brand portfolio and commercialization projects
Domain
Consumer Packaged Goods (Food & Beverage)
Deliverable
product features
Required skills
Analytical skills, Project management, Budget management, Data synthesis, Cross-functional collaboration, Microsoft Excel/PowerPoint
Preferred skills
CPG industry experience, Retail/consumer analytics platforms (Circana, Nielsen), Marketing budget tracking
Responsibilities
Lead commercialization projects through Stage Gate process, Manage marketing budget tracking and forecasting, Maintain product portfolio and SKU database, Analyze category performance and competitive activity, Coordinate sales specifications and marketing materials, Support major marketing initiatives
Seniority
Mid-level, hands-on IC