Social Media Specialist
Core
Develop and execute social-first strategies, create breakthrough content, and build engaged online communities for Campbell's portfolio of Disruptor brands (food, beverage, snacking) to drive brand relevance and growth.
Role type
Social Media Specialist (IC)
Builds
Social media content calendars, channel-first content, and online communities for CPG brands
Domain
Consumer Packaged Goods (Food, Beverage, Snacking)
Deliverable
product features
Required skills
Social media strategy, content calendar management, social listening, trend identification, data analysis, KPI measurement, multimedia content creation, food styling/photography knowledge
Preferred skills
CPG industry experience, video/photo shoot support, graphic design/video editing, Sprout Social, Google Analytics, creator marketing
Technologies
Sprout Social, Google Analytics
Responsibilities
Develop and execute social media strategies aligned to business objectives; Create and optimize monthly/annual social content calendars; Partner with cross-functional teams and agencies to develop channel-first content; Identify emerging social trends and cultural moments; Maintain and optimize social media assets; Drive audience growth and engagement; Monitor and report on key performance metrics; Leverage social listening tools to inform content strategy
Seniority
Mid-level, hands-on IC
