Director, Global Brand Marketing
Core
Leads global brand strategy, upstream marketing, and product launches for medical devices, defining positioning and value propositions to drive market growth.
Role type
Director, Global Brand Marketing
Builds
Global brand architecture, product naming strategies, and launch frameworks for transcatheter heart valve devices.
Domain
Medical Devices / Cardiovascular Care
Deliverable
product features
Required skills
Global brand strategy, product launch management, portfolio strategy, brand governance, cross-functional leadership, stakeholder management, market and competitive analysis, budget management, regulatory compliance knowledge.
Preferred skills
Regulated industry experience, project management leadership, Microsoft Office Suite expertise, financial forecasting, talent management.
Technologies
Microsoft Office Suite
Responsibilities
Define upstream marketing and product launch strategies; develop global portfolio brand architecture and naming strategies; partner with executive leadership and product management on commercialization priorities; establish global launch frameworks and governance; provide strategic direction to regional teams; manage agency and strategic partner relationships; collaborate with Legal, Regulatory, and Clinical teams on brand protection.
Seniority
Director, strategic leadership & team management