Manager, Marketing, THV
Core
Lead marketing planning and execution for Edwards Lifesciences' Transcatheter Heart Valve (THV) business unit, focusing on structural heart disease and critical care monitoring solutions.
Role type
Manager, Marketing (Medical Devices)
Builds
Product promotion and market development programs for transcatheter heart valve therapies.
Domain
Medical devices / Structural heart disease / Critical care monitoring
Deliverable
product features
Required skills
Marketing planning, market research, RWD, VoC, marketing mix, channel mix, budget allocation, program execution, KPI management, ROI analysis, stakeholder management, KOL relationship building, cross-functional collaboration
Preferred skills
Cardiovascular domain experience, sales experience in medical devices/pharma, leading cross-functional projects, leading market research and data analysis
Technologies
RWD, VoC
Responsibilities
Develop annual marketing plans, execute and evaluate marketing programs, support field organizations, manage KOL relationships, analyze market/customer needs using multi-source data
Seniority
Manager, hands-on IC