Group Product Manager, Strategic Upstream Marketing
Core
Define and drive upstream marketing activities, clinical marketing, and competitive intelligence for the APTURE program to shape the market for heart failure device solutions.
Role type
Group Product Manager, Strategic Upstream Marketing
Builds
Evidence-based marketing strategy and product roadmap for the APTURE program
Domain
Lifesciences / Structural Heart Therapies / Heart Failure
Deliverable
product features
Required skills
Strategic marketing planning, clinical marketing, competitive intelligence, product lifecycle management, voice of customer analysis, KOL engagement, cross-functional leadership, vendor management, product development process knowledge
Preferred skills
Lifesciences upstream medical device marketing, new product development, scientific/clinical trial data analysis, market research execution, unmet needs translation, executive communication, project management
Technologies
Microsoft Office Suite
Responsibilities
Lead strategy and execution of the APTURE program across the product lifecycle; Collaborate with Medical Affairs on global podium strategies; Engage KOLs and physicians for evidence presentations; Develop product development roadmaps; Analyze VOC and market research to define requirements; Create marketing assets and disseminate value propositions; Track and predict competitive strategies; Direct external vendors and agencies.
Seniority
Senior, hands-on IC
