Group Product Manager - US Marketing
Core
Develop and execute annual product marketing plans, strategies, and tactics for major product launches to market cardiovascular therapies to physicians, hospital staff, and sales teams.
Role type
Group Product Manager (US Marketing)
Builds
Marketing plans, product materials, digital campaigns, and clinical/economic evidence for Transcatheter Mitral and Tricuspid Therapies
Domain
Medical Devices / Cardiovascular Care
Deliverable
product features
Required skills
Product marketing strategy, Key Opinion Leader (KOL) engagement, regulatory/legal compliance for marketing, clinical and economic evidence development, digital marketing, account-based marketing, budget management, market data analysis, project management
Preferred skills
Life sciences/medical device marketing, interventional cardiology engagement, cross-functional team leadership, life sciences sales, market research design, forecasting, competitive dynamics analysis, clinical knowledge of cardiovascular networks
Technologies
Salesforce, Microsoft Office Suite
Responsibilities
Develop comprehensive marketing plans for multiple major product launches; Build relationships with KOLs to inform launch plans; Develop marketing messages based on regional strategies and regulatory requirements; Lead Congress Management process; Drive marketing collateral through legal/regulatory approval; Lead digital marketing for account-based and broad awareness; Manage product line and campaign budgets; Analyze clinical and market data to assess regional impact
Seniority
Senior, hands-on IC
