Senior Manager, Product Cath Lab IHFM
Core
Lead upstream marketing activities and product strategy for Cordella Pulmonary Artery (PA) Sensor and Heart Failure System in the cath lab environment.
Role type
Senior Manager, Product Marketing (Medical Devices)
Builds
Hardware and software cath lab products for patients with heart failure
Domain
Medical Devices / Structural Heart / Heart Failure
Deliverable
product features
Required skills
Product strategy, Voice-of-customer insights, Product roadmap development, Key opinion leader (KOL) engagement, Regulatory and legal compliance, Budget management, Market and clinical data analysis
Preferred skills
Project management, Microsoft Office Suite, Market research design, Forecasting, Competitive dynamics assessment, Clinical knowledge of cath lab procedures
Technologies
Microsoft Office Suite
Responsibilities
Develop comprehensive product strategies for hardware and software; Create and execute marketing plans for major product launches; Build relationships with KOLs to inform roadmaps; Maintain customer needs library; Craft marketing messages aligned with regional strategies; Produce product materials for commercialization; Guide marketing collateral through legal/regulatory approval; Orchestrate major launches and sales force readiness; Refine clinical and economic evidence; Manage budgets across product line and campaigns; Analyze clinical and market data to assess launch impact.
Seniority
Senior, hands-on IC with strategic oversight