Sr. Commercial Marketing Manager - Offers Planning & Strategic Initiatives
Core
Develop and implement strategies to drive subscriber and revenue growth, optimize product offerings, and define target value propositions for T-Mobile services.
Role type
Senior Commercial Marketing Manager (Strategy & Planning)
Builds
T-Mobile service and product roadmap, strategic business cases, and market opportunity recommendations.
Domain
Telecommunications / Consumer Electronics
Deliverable
product features
Required skills
Strategic planning, market dynamics analysis, competitive action assessment, data analytics, customer insights, cross-functional collaboration, product launch management, business case development, use case prioritization, performance monitoring.
Preferred skills
Cross-functional strategy driving, customer/business/industry data analysis.
Technologies
Data analytics tools, market intelligence platforms.
Responsibilities
Develop and implement strategies to improve customer experience and drive growth; Drive high-level business rationale and own the service/product roadmap; Define target audiences, value propositions, and reason to believe requirements; Develop strategy using data analytics to articulate market opportunities; Collaborate with product and GTM teams to drive successful product launches; Monitor business performance and develop plan iterations; Lead/mentor less experienced peers.
Seniority
Senior, hands-on IC with mentorship responsibilities