Customer Journey Expert Home
Core
Shape the entire digital sales journey for home insurance products within ING's digital ecosystem to boost online sales and enhance customer satisfaction.
Role type
Customer Journey Expert (Digital Sales & Strategy)
Builds
Digital sales funnels, customer flows, and cross-selling strategies between banking and insurance products.
Domain
Insurance (Home, Fire, Family) and Digital Sales
Deliverable
product features
Required skills
Digital sales strategy, segmentation and personalization, digital roadmap planning, market analysis, cross-selling strategy, project management, stakeholder management, design thinking, analytics
Preferred skills
Knowledge of home insurance (fire and family), digital communication training
Technologies
Google Analytics, Adobe Analytics
Responsibilities
Build and execute action plans for online sales, define and prioritize digital roadmaps, increase traffic and conversion rates, conduct market and competitive analyses, develop cross-selling strategies, improve Net Promoter Score (NPS), implement contact strategies for key life moments.
Seniority
Mid-Senior (5+ years experience)
