Director, US HCP Marketing - Lupus
Core
Senior leader responsible for shaping and executing the HCP strategy and launch plan for lupus therapies, translating brand strategy into integrated HCP experiences across personal and non-personal promotion and peer-to-peer programming.
Role type
Director, US HCP Marketing (Lupus)
Builds
Integrated HCP strategies, launch plans, message architecture, and cross-functional competitive readiness plans for lupus indications.
Domain
Pharmaceutical / Biotechnology / Lupus
Deliverable
product features
Required skills
HCP marketing strategy, launch leadership, omnichannel promotion, cross-functional leadership, scientific communication, budget management, agency/vendor management, competitive intelligence, customer journey design.
Preferred skills
MBA or advanced degree, specialty or biologic brand launch experience, thought leader liaison management.
Technologies
Omnichannel platforms, digital media, email, web, paid media, video, third-party platforms.
Responsibilities
Lead US HCP strategy and launch plan; develop message architecture and campaigns; own personal and non-personal promotion strategy; drive sales force effectiveness; lead peer-to-peer programming and conference strategy; manage agency and vendor strategy; own HCP marketing budget.
Seniority
Director, strategic leadership with hands-on execution