Manager, Market Access Marketing
Core
Executing payer and reimbursement marketing activities to support brand objectives across the Biogen portfolio, serving as a liaison between brand strategy and market access priorities.
Role type
Manager, Market Access Marketing
Builds
Payer and reimbursement marketing initiatives, multichannel campaigns, and value narratives for government and private payers, health plans, and PBMs.
Domain
Biopharma / Market Access & Reimbursement
Deliverable
product features
Required skills
Project management, budget and timeline management, medical/legal/regulatory materials review, stakeholder collaboration, brand planning, value proposition development, pricing/reimbursement strategy
Preferred skills
Veeva Vault experience, FDA marketing guidelines familiarity
Technologies
Veeva Vault
Responsibilities
Manage execution of market access materials via vendor agency; oversee medical, legal, and regulatory review processes; establish and execute multichannel campaigns; support rollout of access strategies to field teams; support annual brand planning from a market access perspective.
Seniority
Manager, hands-on leadership
