Senior Director, Consumer Insights Products
Core
Lead strategy, development, and commercialization of a portfolio of Consumer Intelligence products built on first-party data assets to create value for clients and drive revenue growth.
Role type
Senior Director, Product Strategy & Commercialization
Builds
Scalable, market-ready data products (panel, survey, profile, behavioral) and recurring one-to-many data solutions
Domain
Market Research / Consumer Data / Data Intelligence
Deliverable
production ML models | product features
Required skills
Product strategy, data product commercialization, market research expertise, business case development, pricing and packaging, go-to-market planning, cross-functional leadership, team building, stakeholder management
Preferred skills
SaaS platforms, data analytics, audience activation
Technologies
Panel data, survey data, behavioral data, profile data
Responsibilities
Define and execute product vision and roadmap; identify opportunities to productize proprietary data assets; build business cases for new products; establish success metrics and revenue targets; develop customer and market insights; lead end-to-end product lifecycle from concept to scale; partner with commercial, data science, and engineering teams; build and scale a team of product managers
Seniority
Senior Director, strategic leadership with hands-on execution