Digital Content Lead
Core
Lead digital content strategy, social media, streaming, and CTV initiatives for three local TV brands to drive audience growth and multiplatform storytelling.
Role type
Senior IC digital content lead (newsroom management)
Builds
Digital content, social media campaigns, streaming/CTV initiatives, and multiplatform news coverage
Domain
Local television news and digital media
Required skills
Digital content strategy, audience development, social media management, streaming/CTV operations, multiplatform storytelling, digital analytics, SEO, editorial judgment, team leadership, performance management
Preferred skills
Experience across broadcast, digital, social, and streaming platforms
Technologies
Social media platforms, streaming ecosystems, digital analytics tools
Responsibilities
Lead digital, social, streaming, and CTV content strategy; Partner with newsroom leaders on multiplatform content planning; Direct digital coverage during breaking news and major events; Supervise content producers and manage team performance; Establish KPIs and foster a digital-first newsroom culture
Seniority
Senior, hands-on IC with management responsibilities
