Product Messaging Specialist
Core
Shape product stories and narratives by connecting product truth, customer insight, and brand storytelling for luxury home appliances.
Role type
Product Messaging Specialist (Copywriter/Technical Writer)
Builds
Product copy, content briefs, web/e-commerce content, retail and sales tools for Fisher & Paykel appliances.
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Copywriting, technical writing, product content creation, research and interviewing, translating complex specs to customer language, writing/editing/proofreading, AI tool usage, digital and retail channel messaging, knowledge management systems.
Preferred skills
PIM systems, CMS platforms, Figma, data analytics, AI-powered content tools.
Responsibilities
Develop product narratives from early concept stage, create value propositions and proof points, manage multiple projects across global teams, improve product knowledge capture and reuse structures.
Seniority
Mid-level, hands-on IC