Product Marketing Senior Manager - HVAC
Core
Lead commercial marketing strategy and go-to-market execution for the HVAC product portfolio, driving revenue and growth across Retail, Contract, and Pro/HVAC channels.
Role type
Senior Product Marketing Manager (HVAC)
Builds
Go-to-market programs, sales enablement assets, and product content for HVAC systems
Domain
HVAC / Climate Control / Durable Goods
Deliverable
product features
Required skills
Go-to-market strategy, cross-functional leadership, product positioning, sales enablement, project management, merchandising strategy, content strategy, stakeholder influence
Preferred skills
HVAC industry experience, PIM systems, agency management, multi-channel marketing
Technologies
Microsoft Office Suite, MDM, MML
Responsibilities
Lead cross-functional commercialization efforts across Consumer Operations and Commercial teams; Define and execute channel-specific merchandising strategies; Synthesize industry and competitive insights to inform product positioning; Partner with Product Management to lead commercialization for NPI and existing products; Own go-to-market planning and field enablement for new product launches; Lead content strategy and asset management processes; Oversee development of product content and sales collateral; Support planning and execution of trade shows and training initiatives
Seniority
Senior, hands-on IC with strategic contribution