Product Launch Manager
Core
Lead end-to-end product launches, platform enhancements, and major feature releases for a global fitness software platform.
Role type
Senior Product Launch Manager
Builds
New product features, platform enhancements, and major releases for fitness businesses (clubs, coaches, members)
Domain
B2B SaaS / Fitness Technology
Deliverable
product features
Required skills
End-to-end launch management, cross-functional coordination, launch readiness reviews, risk identification, stakeholder communication, rollout strategy definition, post-launch analysis, process design, project management
Preferred skills
SaaS go-to-market experience, customer lifecycle management, Agile/Scrum methodologies
Technologies
Jira, Confluence
Responsibilities
Lead end-to-end launch management for new products and feature releases; Build and manage launch plans, timelines, and stakeholder communications; Coordinate cross-functional activities across Product, Marketing, Sales, and Support; Drive launch readiness reviews and ensure deliverables are completed on time; Identify launch risks and blockers; Establish clear roles and accountability; Support packaging of launch materials and enablement assets; Define rollout approaches including phased launches and pilots; Track launch outcomes and facilitate post-launch retrospectives; Develop and maintain launch frameworks and best practices.
Seniority
Senior, hands-on IC
