CareerPlan

Area Lead Customer Intelligence & Advanced Analytics

Bruxelles Avenue Marnix (ING), BEFull-time2026-10-22 → 2026-11-10

Core

Define and drive Customer Intelligence, Growth Analytics, and Advanced Analytics strategy to transform data and AI into measurable commercial impact for customer acquisition, activation, engagement, retention, and value growth.

Role type

Senior Product Area Lead (Strategy & Leadership)

Builds

Customer intelligence capabilities, predictive analytics, AI-enabled insights, measurement frameworks, and executive dashboards.

Domain

Fintech / Banking (Private Individuals)

Deliverable

production ML models

Required skills

Strategic roadmap planning, budget allocation, team leadership (25+ direct reports), stakeholder management, commercial acumen, data governance, privacy compliance, predictive modeling, customer segmentation, propensity modeling, next-best-action, customer lifetime value (CLV), executive reporting.

Preferred skills

AI adoption, experimentation frameworks, cross-functional alignment.

Technologies

Machine learning, AI, predictive analytics, data governance tools, executive dashboards.

Responsibilities

Own multi-year strategy and roadmap; lead multidisciplinary teams; drive investment prioritization and ROI; present strategic recommendations to senior executives; ensure regulatory and model-risk compliance; steer business outcomes via data cockpits.

Seniority

Senior, hands-on IC with significant leadership scope