Specjalista_tka w zespole komunikacji z Gen Z & Alfa
Core
Analyzing consumer, social, and media trends for Gen Z and Alpha to develop communication strategies and insights for ING's brand.
Role type
Junior market research and brand communication specialist
Builds
Consumer insights, communication recommendations, and briefs for creative agencies
Domain
Banking / Marketing / Gen Z & Alpha demographics
Deliverable
dashboards & analysis
Required skills
Consumer trend analysis, benchmarking, insight synthesis, brief preparation, project collaboration
Preferred skills
Advanced English, familiarity with digital/social media, proactive communication
Technologies
None explicitly stated
Responsibilities
Analyze consumer and social media trends for young demographics, prepare research and benchmarks, develop communication recommendations based on market data, prepare briefs for external agencies, participate in 360-degree marketing campaign projects, organize project materials
Seniority
Junior, student-level
