Conversion Rate Optimization Expert | Acquisition @ING Bank
Core
Own the experimentation and conversion optimization roadmap to maximize conversion and acquisition performance across web and app journeys.
Role type
Senior IC Conversion Rate Optimization Manager
Builds
Digital customer journeys, landing pages, onboarding funnels, and personalized acquisition experiences
Domain
Banking / Digital Acquisition
Required skills
A/B testing, multivariate testing, funnel analysis, statistical significance, customer journey mapping, personalization, hypothesis-driven experimentation, data visualization, stakeholder management
Preferred skills
Incrementality measurement, split URL testing, audience segmentation, UX optimization, agile product development
Technologies
Optimizely, Convert, VWO, AB Tasty, Dynamic Yield, Kameleoon, Adobe Target, SiteSpect, LaunchDarkly, GrowthBook, Statsig, Google Analytics 4, Adobe Analytics, Amplitude, Mixpanel, Contentsquare, Quantum Metri, Heap, Piwik PRO, Firebase Analytics, Hotjar, Microsoft Clarity, FullStory, Mouseflow, UserTesting, Qualtrics, Medallia
Responsibilities
Design, implement, and manage A/B, split URL, and multivariate tests; Analyze end-to-end digital customer journeys to identify friction points; Build dashboards and conversion reporting frameworks; Drive personalization initiatives based on customer behavior; Partner with Product, UX, and Development teams to implement improvements; Communicate insights and recommendations to stakeholders
Seniority
Senior, hands-on IC