Content Marketing Specialist
Core
Define and execute web optimization strategy blending CMS expertise with analytics-driven experimentation to maximize conversion.
Role type
Content Marketing Specialist (Web Optimization & Conversion)
Builds
Landing pages, website assets, and AI-driven content optimization tools
Domain
Digital Banking / Performance Marketing
Deliverable
product features
Required skills
CMS management, HTML/CSS, JavaScript, A/B testing, UX design, SEO best practices, data analytics, Figma, WordPress
Preferred skills
AI tool configuration, asset reusability strategy, cross-functional stakeholder management
Technologies
WordPress, Figma, HTML, CSS, JavaScript
Responsibilities
Own build and continuous optimization of landing pages and website; Design and implement A/B test variants from wireframe to live page; Collaborate with Analytics team to shape testing roadmap; Support rollout of AI-driven content optimization tools; Ensure pages meet UX foundations (speed, responsiveness, accessibility) and tracking implementation; Partner with Paid Media and SEO experts to align pages with campaign intent and best practices.
Seniority
Mid-Senior (5+ years experience)
