Brand Manager
Core
Lead strategic and tactical management of innovative therapies within the Neuroscience portfolio to drive brand growth and patient impact.
Role type
Senior Brand Manager (Neuroscience)
Builds
Innovative therapies and brand strategies for the Neuroscience portfolio in the Czech Republic
Domain
Pharmaceutical / Neuroscience
Deliverable
product features
Required skills
Brand strategy development, tactical planning, product launch execution, omnichannel customer engagement, market monitoring, forecasting and budget management, cross-functional collaboration, regulatory compliance, data-driven decision making
Preferred skills
Neuroscience therapeutic area experience, Rare Diseases, Gene Therapy
Technologies
None stated
Responsibilities
Define and execute local brand strategy aligned with business priorities; Develop and optimize annual tactical plans; Lead launch readiness planning and execution; Drive omnichannel customer engagement and promotional activities; Monitor brand performance and competitive activity; Own forecasting, budget planning, and financial performance; Generate actionable customer and market insights; Build relationships with key opinion leaders and healthcare professionals
Seniority
Senior, hands-on IC
