Senior Product Manager, Marketing Technology & Customer Engagement
Core
Lead the strategy, roadmap, and delivery of Visa Marketing 360, a global marketing automation and personalization platform.
Role type
Senior Product Manager (MarTech)
Builds
Visa Marketing 360 platform for Visa and its clients
Domain
Payments technology, Marketing Technology (MarTech), Customer Engagement
Deliverable
product features
Required skills
Product strategy definition, roadmap management, backlog prioritization, stakeholder leadership, requirements translation, agile methodologies, data-driven decision making, compliance awareness
Preferred skills
MarTech platform experience, CRM expertise, journey orchestration, personalization capabilities, AI/automation assessment, cross-regional team collaboration
Technologies
Jira, Visa Marketing 360
Responsibilities
Define product vision and roadmap, translate business objectives into product requirements, manage product backlog and release plans, partner with engineering and design to deliver enhancements, communicate roadmap priorities to stakeholders, monitor platform performance using analytics
Seniority
Senior, hands-on IC
