Sponsorship Marketing Lead – Connecticut
Core
Manage and activate M&T Bank's Connecticut sponsorship portfolio, serving as the day-to-day relationship manager for key partners including the University of Connecticut, Hartford Athletic, and Quinnipiac University.
Role type
Individual contributor sponsorship marketing lead
Builds
Partnership activations, event experiences, and brand engagement programs for Connecticut-based partners
Domain
Sports marketing and community partnerships in Connecticut
Deliverable
product features
Required skills
partnership management, activation planning, event logistics, stakeholder coordination, performance tracking, market development, contract management, project management
Preferred skills
experience in sports marketing, experiential marketing, agency/vendor management
Technologies
none stated
Responsibilities
Serve as day-to-day relationship lead for Connecticut sponsorship partners; Develop and execute annual activation plans; Manage event logistics and on-site execution; Track sponsorship performance against KPIs; Monitor the Connecticut sponsorship landscape and identify emerging opportunities
Seniority
Mid-level, hands-on IC
