Marketing Manager
Core
Develop and execute regional marketing strategies and campaigns for health ingredients and nutraceuticals across Southeast Asia and Emerging Markets.
Role type
Regional Marketing Manager (B2B)
Builds
Integrated marketing campaigns, customer engagement programs, and regional demand generation initiatives.
Domain
Life Sciences / Health Ingredients / Nutraceuticals
Deliverable
product features
Required skills
B2B marketing strategy, campaign execution, market intelligence analysis, technical content localization, KPI tracking, cross-functional partnership
Preferred skills
Master's degree, e-commerce experience, industry experience in nutraceuticals/pharma/food
Technologies
Digital marketing platforms, webinar tools, customer data systems
Responsibilities
Develop regional marketing strategies and annual plans; Lead integrated marketing campaigns across digital and events; Leverage market intelligence to drive demand; Translate technical product features into customer messaging; Localize marketing content; Track campaign performance and optimize effectiveness; Partner with Sales, R&D, and global teams.
Seniority
Mid-Senior, hands-on IC
