Prin Marketing Specialist
Core
Analyze clinical needs and market trends to convert long-term growth opportunities into specific programs, collaborating with KOLs and YOLs to spread the value of surgical techniques and products.
Role type
Principal Marketing Specialist (Surgical Specialty Development)
Builds
Market creation programs, surgical technique adoption, and clinical evidence generation for minimally invasive surgery (MIS) and robotic-assisted surgery.
Domain
Healthcare / Medical Devices / Surgical Technology
Deliverable
product features
Required skills
Market analysis, KOL/YOL management, conference planning, clinical evidence creation, project management, cross-functional collaboration
Preferred skills
Minimally invasive surgery knowledge, robotic-assisted surgery experience, clinical research involvement, global team collaboration
Technologies
None stated
Responsibilities
Analyze clinical and market trends to define long-term growth strategies; Build and maintain relationships with Key Opinion Leaders (KOLs) and Young Opinion Leaders (YOLs); Plan and execute conferences, seminars, and educational forums; Support the development and adoption of new surgical techniques (e.g., Hybrid RAS); Collaborate on clinical research planning and evidence generation; Develop educational content and product marketing materials; Partner with sales and global teams to expand best practices; Manage project KPIs and report on program outcomes.