Social Media & Creator Marketing Manager
Core
Lead organic social media and creator marketing for RYOBI and RIDGID brands, managing platform strategy, content production, creator partnerships, and community engagement.
Role type
Manager, social media and creator marketing
Builds
Organic social content, creator partnerships, community engagement, and social analytics frameworks
Domain
Consumer power tools and outdoor equipment
Deliverable
product features
Required skills
social media strategy, creator partnership management, content production, community management, social analytics, budget management, storytelling, cross-regional collaboration
Preferred skills
PR experience, on-camera presence, proficiency with social media management tools
Technologies
Meta Business Suite, TikTok Creator Tools, social listening platforms
Responsibilities
Develop platform strategy and content calendars for Facebook, Instagram, TikTok, and YouTube; manage end-to-end creator partnerships and contracts; oversee community management and brand voice; analyze social performance data to drive strategy; manage organic and creator marketing budgets; create on-camera content when needed.
Seniority
Manager, hands-on IC