Field Marketing Specialist
Core
Execute national and regional sales plans and signage strategies at the site level, manage local public relations and social media campaigns, and oversee business unit marketing budgets for retail locations.
Role type
Field Marketing Specialist (Retail)
Builds
Localized marketing campaigns, site-level signage execution, and internal/external communications content for retail stores.
Domain
Retail / Field Marketing
Deliverable
product features
Required skills
Project management, budget management, media relations, market research analysis, content creation, third-party relationship management, design proficiency, retail operations knowledge
Preferred skills
Retail experience, design and organizational skills, ability to manage direct reports
Technologies
Microsoft Office Suite, Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Responsibilities
Align site-level sales plans and signage with regional strategies, plan and implement local PR campaigns (grand openings, renovations), manage localized social media marketing, conduct and present local market research, manage marketing/advertising budgets, handle crisis communication planning, monitor media coverage, and occasionally lift/carry heavy items for store maintenance tasks.
Seniority
Mid-level, hands-on IC