Senior Manager, Upstream Marketing (Hybrid)
Core
Define and lead upstream marketing strategy for key medical device portfolios, translating customer and market insights into differentiated value propositions and new product development direction.
Role type
Senior Manager, Upstream Marketing
Builds
Long-term portfolio strategy, lifecycle management, and new product development direction for intravascular lithotripsy and cardiovascular technologies.
Domain
Medical Devices / Cardiovascular / Intravascular Lithotripsy
Deliverable
product features
Required skills
Portfolio strategy, lifecycle management, market intelligence, VOC and market research, new product development leadership, KOL relationship management, pricing and value strategy, cross-functional stakeholder influence
Preferred skills
MBA or Master's degree, medical device marketing experience in cardiovascular space, people management experience, upstream marketing in endovascular/structural heart, Microsoft Office proficiency
Technologies
Microsoft Office (Excel, Word, PowerPoint)
Responsibilities
Lead competitive and market intelligence efforts; drive deep customer and market understanding through research and trend analysis; identify unmet needs and innovation opportunities; own portfolio and lifecycle strategy from discovery to obsolescence; lead new product development process; define long-term portfolio strategies; build strategic KOL relationships; anticipate market dynamics and recommend adjustments; guide pricing and value strategies.
Seniority
Senior, hands-on IC with leadership responsibilities