Manager, Downstream Marketing - SafeAir (Hybrid)
Core
Spearhead the introduction of new smoke evacuation and energy products to achieve smoke-free operating rooms across the United States.
Role type
Manager, Downstream Marketing (Brand Management)
Builds
New product introductions and nationwide market initiatives for smoke evacuation and energy products
Domain
Medical device / Surgical technologies
Deliverable
product features
Required skills
downstream brand strategy, product launch planning, market penetration analysis, competitive intelligence, cross-functional team leadership, pricing strategy, convention strategy, continuing education program development
Preferred skills
direct sales experience, product management experience, business strategy formulation, marketing execution
Technologies
None stated
Responsibilities
Define and execute downstream brand and marketing strategy to achieve revenue goals; Develop brand strategies and value propositions; Provide strategic advice to senior business leaders; Monitor sales and marketing trends; Lead cross-functional launch teams; Collaborate with customers and third-party sources to monitor competitive performance; Cultivate key customer relationships with physicians and sales organizations; Work with sales force to create demand and drive market share; Partner with finance and upstream marketing on pricing; Set convention strategy; Deliver value-based continuing education to HCPs; Analyze market to derive relevant activities and launch promotions
Seniority
Manager, strategic execution & mentorship