Senior/ Marketing Manager
Core
Lead Hong Kong's marketing strategy for multiple medical device franchises, overseeing portfolio management, market access, and commercial execution to drive growth and successful product launches.
Role type
Senior Marketing Manager (Medical Devices)
Builds
Medical device portfolios and go-to-market strategies for endoscopy/visualization and surgical instruments
Domain
Medical Devices / Healthcare
Deliverable
product features
Required skills
Portfolio management, market access strategy, product lifecycle management (PLCM), pricing and tender strategy, market research and analysis, KOL engagement, team leadership, cross-functional collaboration
Preferred skills
Experience in endoscopy/visualization or surgical instruments, experience with IMS data and inventory metrics
Technologies
IMS, inventory metrics
Responsibilities
Define and execute full product lifecycle strategies including launch plans and phase-out; Develop annual marketing plans and resource allocation; Lead market research to assess customer needs and competitor dynamics; Design training programs for internal teams, customers, and KOLs; Coach and develop marketing team members
Seniority
Senior, hands-on IC with team leadership