Manager, Commercial Analytics & Revenue Growth
Core
Transform data into actionable business insights to drive profitable growth, operational effectiveness, and strategic decision-making across Ocean Spray using advanced analytics and statistical modeling.
Role type
Manager, Commercial Analytics & Revenue Growth
Builds
Commercial, forecasting, and optimization models; Marketing Mix Modeling (MMM) analyses; pricing and promotion strategies; scenario analyses.
Domain
Consumer Packaged Goods (CPG), Retail, Syndicated Data
Deliverable
production ML models
Required skills
Advanced analytics, statistical modeling, econometric modeling, forecasting, optimization techniques, Marketing Mix Modeling (MMM), pricing and promotion analytics, A/B testing, Python, SQL, SAS, data visualization
Preferred skills
Consumer Packaged Goods (CPG) experience, retail experience, syndicated data experience (Circana, Nielsen), machine learning, Power BI, Tableau
Technologies
Python, SQL, SAS, Power BI, Tableau, Circana, Nielsen
Responsibilities
Develop and maintain commercial and forecasting models; execute Marketing Mix Modeling analyses; design controlled experiments and A/B tests; partner with cross-functional stakeholders to translate business objectives into analytical solutions; communicate findings to leadership teams.
Seniority
Manager, hands-on IC with team leadership
