Senior Manager, Ticket & Event Marketing
Core
Lead integrated marketing campaigns to drive ticket sales for the Nations Championship rugby event.
Role type
Senior Manager, Event Marketing
Builds
Ticket sales campaigns for major sports events
Domain
Sports & Entertainment
Deliverable
product features
Required skills
Integrated marketing strategy, digital marketing, CRM, customer acquisition, campaign optimization, stakeholder management, data analysis, multi-channel campaign execution, brand consistency management, yield management
Preferred skills
Rugby knowledge
Technologies
Digital marketing platforms, CRM systems, OOH, social media, radio, paid media channels
Responsibilities
Develop and deliver integrated marketing strategies to drive ticket sales; Brief and manage campaign creative across digital, social, CRM, OOH, radio, and partnerships; Track campaign performance and produce reporting; Collaborate with ticketing and hospitality teams to maximize yield and fill the stadium
Seniority
Senior Manager, hands-on IC