Audience Development Manager
Core
Spearhead growth and engagement strategies for digital platforms to optimize content distribution and user experience, bolstering viewership and expanding the audience base for local news and sports content.
Role type
Audience Development Manager
Builds
Digital platforms for local news and sports content
Domain
Broadcast television / Digital media
Deliverable
product features
Required skills
Digital marketing, Analytics, SEO, Project management, Content management systems, User experience design
Preferred skills
Sports or event marketing experience, Leadership
Technologies
Content management systems
Responsibilities
Collaborate with producers and editors to boost content reach and retain fans; Utilize analytics to monitor performance and make data-driven decisions for platform growth; Enforce SEO best practices to enhance discoverability; Curate and strategize social media presence; Orchestrate comprehensive projects like the NFL season to maximize market assets; Work with sales to develop profitable client campaigns using creative content integrations.
Seniority
Mid-level, hands-on IC