Director, Scientific Marketing Lead (NSCLC)
Core
Strategic leadership role driving NSCLC scientific marketing strategy, KOL engagement, and thought leader advocacy to bridge commercial and scientific communities.
Role type
Director, Scientific Marketing Lead (Oncology)
Builds
US NSCLC brand strategy, scientific engagement programs, and KOL advocacy plans
Domain
Oncology / Pharmaceutical Marketing
Deliverable
product features
Required skills
strategic leadership, KOL engagement, thought leader advocacy, scientific marketing strategy, budget management, advisory board management, congress strategy, team leadership, oncology clinical practice knowledge
Preferred skills
MBA, PhD, PharmD, MD, MS, advanced degree
Technologies
N/A
Responsibilities
Lead development and execution of US NSCLC scientific marketing strategy and annual business plan; Own scientific marketing budget and resource allocation; Establish and oversee KOL engagement strategy and advocacy plans; Build strategic relationships with academic and community oncology experts; Oversee advisory boards, steering committees, speaker programs, and congress activities; Drive KOL mapping and engagement strategies; Lead and evolve the US TLL strategy and scientific engagement model; Partner with Medical Affairs and Key Account Marketing; Monitor program effectiveness via KPIs and business impact assessments; Ensure compliance with legal, regulatory, and ethical requirements
Seniority
Director, strategic leadership with team management
