Specialist Sales Trade Marketing
Core
Plan communication materials for campaigns and retail points, manage in-store communication budgets, and coordinate visual merchandising (VM) teams to ensure consistent brand presentation.
Role type
Specialist Sales Trade Marketing
Builds
In-store communication materials and consistent brand presentation at retail points
Domain
Retail / Sports Apparel
Deliverable
product features
Required skills
Campaign planning, Budget management (CAPEX + OPEX), Visual Merchandising coordination, Training program execution, Sales development tracking, Cross-functional collaboration
Preferred skills
None stated
Technologies
None stated
Responsibilities
Plan communication materials for campaigns and retail points; Track in-store communication budgets; Coordinate VM teams for uniform brand presentation; Train VM teams on Visual Merchandising guidelines; Monitor sales development to ensure product success at retail points; Execute wholesale training programs aligned with local strategy; Collaborate with VM and commercial partners to identify training needs.
Seniority
Mid-level (3-4 years experience)