Director Marketing Event & Experiences
Core
Define and codify PUMA's global experience standard, strategy, and production benchmarks for events and experiences.
Role type
Director, Global Marketing Events & Experiences
Builds
Global event ecosystems, experience playbooks, and tiered event models (Global Tentpoles, Regional Flagships, Cultural Moments)
Domain
Sporting goods, lifestyle, fashion, and consumer goods
Required skills
Global experience strategy, experience design, narrative architecture, spatial design, guest journey mapping, budget governance, KPI framework, supplier management, complex global production, stakeholder management
Preferred skills
Premiumization principles, cultural relevance in sport/music/youth culture, digital and social integration, international travel
Technologies
None explicitly stated
Responsibilities
Define creative and production benchmarks; codify a Global Experience Playbook; implement budget discipline and approval structures; audit global and regional event ecosystem; develop tiered event model; create experience design framework including narrative architecture and spatial design principles
Seniority
Director, strategic leadership
