Assistant Manager, Marketing
Core
Develop and execute local sports marketing strategies for PUMA's Performance categories (Running, Training, Teamsports) in Malaysia, focusing on consumer engagement, brand leadership, and partnership activations.
Role type
Assistant Manager, Sports Marketing
Builds
Integrated marketing plans, ambassador networks, event activations, and agency-managed campaigns for the Performance portfolio.
Domain
Sports apparel and footwear marketing in Malaysia
Deliverable
product features
Required skills
Sports marketing strategy, agency management, GTM planning, cross-functional collaboration, data analysis, creative asset oversight, stakeholder reporting
Preferred skills
Running category experience, local market trend anticipation, network building with athletes and federations
Technologies
PowerPoint, Excel
Responsibilities
Create integrated marketing plans for Performance categories; build ambassador and athlete portfolios; manage agency relationships and campaign execution; plan consumer activations and events; collaborate with Retail, Wholesale, and E-commerce teams; report campaign insights to leadership.
Seniority
Mid-level manager, hands-on execution