Manager Marketing Teamsport (Football)
Core
Manage end-to-end marketing strategy and execution for PUMA Football Footwear franchise, from seasonal planning to global campaign delivery.
Role type
Manager, Football Footwear Marketing
Builds
Global footwear campaigns, seasonal launch roadmaps, and franchise marketing plans
Domain
Sports apparel and footwear (Football/Soccer)
Deliverable
product features
Required skills
Integrated global campaign management, product positioning and storytelling, cross-functional coordination, project management, external agency management, campaign performance analysis
Preferred skills
Athlete marketing, sports partnerships, digital/social/PR/commercial channel execution, football culture knowledge
Technologies
None explicitly stated
Responsibilities
Develop seasonal marketing plans from sell-in to sell-through; Partner with Product Creation and Design on positioning and narratives; Coordinate global footwear campaigns with Creative Services and agencies; Activate global athlete roster and identify storytelling opportunities; Contribute to marketing plans for international football competitions; Manage seasonal footwear launch roadmap; Monitor campaign performance and share insights; Coordinate marketing assets and sample requirements
Seniority
Mid-level Manager (3-4 years experience)