Senior PR Manager Sportstyle
Core
Primary PR liaison for the global Sportstyle team, driving alignment on PR priorities and executing global plans for product launches, campaigns, and collaborations.
Role type
Senior PR Manager (Sportstyle)
Builds
Global PR plans, media activations, and strategic media partnerships for PUMA Sportstyle.
Domain
Fashion, streetwear, and cultural media.
Deliverable
product features
Required skills
Global PR strategy, agency management, project management, media landscape knowledge, media network, media monitoring and reporting.
Preferred skills
Experience in fashion/lifestyle/streetwear, hands-on approach, sense of ownership.
Technologies
None stated.
Responsibilities
Act as primary PR liaison for global Sportstyle team; Develop and execute global PR plans for key product launches and campaigns; Manage global PR agency partners; Lead day-to-day project management with paid media partners; Represent PUMA PR at global press events and activations; Support Global PR Lead in planning activations and seasonal calendar; Create global media monitoring and reporting.
Seniority
Senior, hands-on IC