Associate Director US Oncology Marketing Patient Channel Strategist
Core
Define media strategies, approve tactical plans, and align performance measurement for U.S. Oncology assets to maximize business impact.
Role type
Senior IC marketing strategist (oncology)
Builds
Promotional campaigns and media strategies for oncology medicines and vaccines
Domain
Healthcare / Oncology / Digital Marketing
Deliverable
product features
Required skills
Strategic marketing, Media planning, Data analysis, Vendor management, Market research, Oncology marketing, Influencing without authority, Change management
Preferred skills
Omni-channel marketing, Digital media strategy, ROI/Media Mix Modeling, Patient-level analysis, Storytelling with data
Technologies
Digital marketing analytics tools, Media planning platforms
Responsibilities
Validate consumer media strategy and executional decisions using data; Approve media plan changes and budget optimizations; Provide strategic guidance on audience segmentation and targeting; Establish channel and messaging best practices; Evaluate new analytical tools and methodologies; Lead ROI and business impact studies.
Seniority
Senior, hands-on IC