Teamhead Sportstyle & Global Entertainment Marketing
Core
Leading and executing sportstyle marketing strategies and global entertainment campaigns for a sportswear brand, focusing on brand desirability and commercial objectives.
Role type
Senior Marketing Team Lead (Sportstyle & Entertainment)
Builds
Brand events, retail activation toolkits, entertainment marketing assets, and influencer/KOL campaigns.
Domain
Sportswear / Fast-moving consumer goods / Entertainment marketing
Deliverable
product features
Required skills
Strategic marketing planning, cross-functional partnership, retail activation, influencer/KOL network management, global-local market coordination, project management, event orchestration, content operations management
Preferred skills
Experience with K-pop artists, fashion specialty account management, narrative-driven storytelling
Technologies
MS Office (Excel, PowerPoint)
Responsibilities
Establish and execute high-level sportstyle marketing strategies within budget; Focus strategic efforts on opinion-leading Fashion Specialty accounts; Amplify brand visibility in pop culture through music, film, and TV collaborations; Act as the strategic bridge between global HQ and local teams; Manage all end-to-end marketing activations related to brand ambassadors
Seniority
Senior, management level